We’re not just your tax team—we’re your growth partners.

And we’re with you all year long.

Meet Ross Loveland

Founder of True Profit Salons & True Profit Tax

Based in Salt Lake City, Utah, Ross Loveland is an entrepreneur, father of five, and founder of True Profit Salons—an industry-leading financial services company supporting beauty business owners across the country.

After years of helping Business owners get clear on their numbers and build profitable, sustainable businesses, Ross realized there was still one piece of the puzzle causing stress and confusion every single year: tax season.

Driven by the frustration he saw again and again—clients feeling overwhelmed, ignored, or totally out of the loop when it came to their taxes—Ross decided it was time to change the game.

That’s why he launched True Profit Tax: to offer a more communicative, proactive, and calming experience for business owners who deserve clarity, support, and peace of mind—not just during tax time, but all year long.

Ross brings a deep belief in transparency, human-centered service, and financial empowerment. He’s a lifelong learner, a leadership enthusiast, and a big believer in helping ambitious people dream bigger and do better—with the right systems and support by their side.

At True Profit Tax, we believe smart strategy
starts with trust, transparency, and total clarity.

Meet Victoria J. Blaine

Tax Specialist | Enrolled Agent

With over 35 years of experience in tax and financial services, Victoria J. Blaine brings unmatched knowledge, professionalism, and heart to True Profit Tax. Victoria is not only a seasoned Enrolled Agent—she’s also a trusted partner to business owners navigating one of the most stressful parts of the year.

Throughout her career, Victoria has supported thousands of entrepreneurs and small businesses, earning a reputation for excellence in tax strategy, compliance, and representation. Her work is rooted in one simple mission:

help clients save more, stress less, and feel completely supported throughout the entire tax process.

Victoria has a special passion for understanding the unique financial challenges bussiness owners face. Her approach is proactive, clear, and deeply focused on making tax planning less overwhelming and more empowering.

With Victoria on your side, you can expect fewer surprises, smarter tax savings, and a calm, confident path through tax season—and beyond.